Challenge fuels creativity. And while it inspires outside-of-the-box thinking, it is inherently accompanied with some risk. At Clark we thrive on challenges, so we were thrilled when Cross Point Church approached us with a good one.
Rooted in Nashville, TN and already impacting a wide audience as a growing multi-campus church, Cross Point decided it was time for them to launch an internet campus. With only four weeks to go until their desired launch date of Easter, Cross Point wanted to know: “What’s it going to take to make use of our existing space? How about HD- quality video equipment? Can we get this thing launched in time?”
The challenge was real. Take a small window of time for installation, coupled with budget constraints, and already you’ve got yourself quite an equation. It’s the unexpected turns, however, that drove all of us to reassess our plan. As we watched the devastation of the earthquake and tsunami that struck Japan in early March, we quickly recognized the economic impact this that tragedy would have, and found ourselves in the middle of a major supply chain disruption.
Clark knew there had to be a way to make Cross Point’s vision take shape. And because adaptability is a necessity in this line of work, here’s what we did:
We retrofitted Cross Point’s existing space with a combination of rental and permanent gear, including the construction of a studio space in their backstage green room equipped with Digital SLR cameras that had video capacity. This non-traditional camera system gave Cross Point broadcast-level video output for a fraction of the cost of other HD video options.
We value relationships; and as such, we partnered with a local electrical contractor who brought the expertise in securing local labor resources to the table. Working with people who know the ins-and-outs of a local market makes good sense for everyone involved.
Cross Point now has a high-quality video recording platform with plenty of room for expansion as they move into the future of their ministry. And right on schedule. a test-run for their live service webcast took place on Easter Sunday.
Meeting a challenge with creative solutions is a reward in and of itself, however there’s even more to it than that:
“This project was more than a business transaction. Clark went the extra mile during the installation process and we knew that Clark’s project staff viewed this as much more than installing gear for them. This was about working together in a way to communicate creative content.”
- Stephen Brewster, Cross Point’s Creative Arts Pastor.
Partnership that creatively advances the mission of the Church: that is why Clark exists.
